In 2016, I graduated from Bangor University with a 2:1 in Design and Technology. Being a mature student with 3 children under the age of 4 at the time taught me many valuable lessons in time management, organisation and planning. Knowing that the three-year degree would enable me to change career, and therefore work in a field that I am passionate about gave me the focus to work hard and therefore gain a 2:1 classification.
Following on from graduation, I worked as a Graphic Designer and Digital Marketing Officer for my local council where I gained much experience in working with different stakeholders, different teams, brand management, identity design and design strategy.
With all freelance work, I try to start with a face to face meeting to establish a brief which would include specifications and constraints on the project. Where the customer is not within reasonable travelling distance for regular meetings, email, messenger and skype would utilized to discuss projects and to keep clients up to date on progress.
During the initial first few meetings, I like to establish exactly what you, the customer wants, in terms of print or web publications. Where they will use the products, or where they will place the images/designs. This enables me to visualize design context which in my experience, greatly affects the outcome. Its always helpful to establish the why, where and how of a new brand. This then informs the brand as a whole, and directs us (the client and designer) to where the branding work needs to focus, which target markets to be explored, what media channels would be most effective and the brand voice that will tell people about you, your business and your ethos.
My early career (prior to children and design degree!) was spent in customer services, through working for companies such as Ladbrokes and Informa plc in Surrey and studying part time for a HNC in Art and Graphic Design at Brooklands College in Weybridge, Surrey.
You can download a copy of my Curriculum Vitae below which will tell you more about my career as a designer so far.
What are the negative connotations in relation to design competitions?
Here’s 3 reasons why design competitions are bad for designers.