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The Logo Design Process
The design process can be daunting and overwhelming and confusing. So I’d you are new to design or have have an idea of what happens when you work with a designer, I’ve put together a step by step guide to what happens when and what is expected of you as a design client.
1. Initial contact is made. You will most probably want to find a designer who fits with your ethos and style. Creativity and design are very individualistic and personal disciplines. And so is setting up your own business. So, it’s worth looking through designers past work.
2. Once you have chosen your designer and made contact, you will discuss what you want: your designer may have some previously set out packages that she has put together or they may just go with your lead and formulate a bespoke project plan for you.
3. You and your designer will then decided on a course of action. You will be handed a proposal document. This document will be your point of reference detailing everything you agreed on and the price that was agreed on.
4. At this stage, your designer will be getting to work on some ideas. If its a logo design, she may begin by putting pencil to paper. This is the quickest and easiest way for a designer to get rough ideas out. At this stage, nothing will be refined and perfect. There may be some use of colour, or not. There may be a lot of scribbles, notes and little diagrams. But on the whole, there should be a few emerging ideas based on the design brief and your specification.
5. Your designer will send you some sketches, with some of their thoughts on how the idea could or should work. Your job now is to decide which one or two of the initial ideas you would like to see digitised. You could tell your designer that you like an aspect of one idea and a part of another and would like to see those two elements combined, or you might like what your designer has sketched out. Either way, you should be getting close to figuring out what your logo will look like.
6. After digitising the chosen concepts, you should get another round of ideas. This time, they should look more refined and polished. All that hard work at the beginning (ideation, sketching, refining, re-sketching, collaboration and discussion) should make the rest of the process a bit easier. Getting close to a final design is exciting, but its important to make sure you are working closely with your designer to ensure that you are getting a good quality logo that stands out (but also, doesn’t infringe copyright, look like everyone else’s, and is also appropriate for the industry your business will be in!)
7. Once you have looked over your final draft designs and have given your designer your feedback, your designer will get to work on finalizing your logo, either in illustrator or photoshop or any of the other design programs available out there. Generally, Illustrator is the best program to use and is one I have been using for years. I loves it 😊
8. Final designs should be (fingers crossed) sent to you now and the project is almost at an end. At this end stage, you will normally be sent a digital folder of documents as agreed with your designer. People generally use their logo designs as their profile images for social media business accounts, so as part of “The Simple Logo Design” package, the files you will receive from me will be .jpg, .png, .pdf and .eps all in high resolution and then another set of files ready for your social media, labelled for ease of use.
I hope you enjoyed reading this blog post. Let me know in the comments below what you think, and what your experiences of working with a designer has been like.
The Simple Logo Design
If you would like to know more about the Simple Logo Design Package or any other of the design packages I offer, click on the link below.
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School illustration project
hoarding illustration project
Around 18 months ago, I was approached to create a series of illustrations, that would be used to decorate the hoarding being put up on a local schools fencing. The children’s playground was open to the car park (apart from having the fencing, which obviously anyone could look through) of the school and the adjacent local secondary school, so the problem that needed solving was the lack of privacy for the children and staff. But in having the paneling fitted to the fences surrounding the school, a second issue arose. Plain sheet metal isn’t the most inspiring to look at for any adult, let alone a child, so the headmaster decided it would be best to have some illustrations created so cover the plain and boring panels.
The initial brief was to create something that reflected multiculturalism, education and a sense of welcomeness. Following a brainstorming session with the headmaster and the director of the chosen signage company whom I worked with on this project, we decided on 4 main themes – Classroom, outdoor learning, welcome to the school and physical education/sports.
The images shown are mock ups of the illustrations, and not photos of the work in situ, so as to afford the school some degree of privacy.
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Organized creativity
I’m a planner. I love to plan. I use an A5 Malden Filofax and I love it! I love creating my own inserts, weekly calendars, dividers and stickers. So much so that I’ve recently started designing inserts to sell over on my Etsy Store.
Planning to me is a mindfulness method. I’ve been at points in my life where I haven’t used a planner as much, and my stress levels have been a lot higher than when I have planned. Just the simple act of writing down your appointments for the week, things you want to achieve that week or writing notes to yourself as a form of self preservation is such a confidence boost. Ticking things off the “To Do” list helps with that sense of achievement and “supermumness” plus the 8 year old Nia in me loves the fact that I’m still making diaries and stickers just like I used to, sat on the floor in my bedroom with bits of paper, sellotape, a biro and a stapler to hand.
The thing about planning and being organised is…its either in you or, you have to learn the habit. If you want to that is. No one ever said that you HAVE to be organised. But in all seriousness, it does help quite a bit with life in general.
When my twin girls were born, planning and organising was a saviour. Especially as I had an 18 month old as well. There was a routine, that I stuck to, even down to what time I had a shower and what time I could leave the house to run errands. It also helped anyone coming to the house to help out as they knew what time the next bottle feed or nap time was if I needed to pop out on my own for a while.
Now that my three are 8, 8 and 9 and a half, I still plan. This week is half term and I’ve planned days for work when I have child care and days for being “home” with the kiddies, making memories.
This is the current set up I use. It’s easy to use because it’s so simple. Appointments on one side and to do’s on the other. With 2 blank boxes for whatever needs noting down that week. I may change my mind in a few weeks and decide another layout is better suited to my needs. But that’s what I love about having a ring bound planner rather than a “book” planner or for the correct technical term, a perfect bound planner.
If you have purchased my downloadable planner printables.l, let me know in the comments what you think! I love receiving feedback so that I can keep improving my products and services.
Bye for now!
Nia xxx
“DESIGN IS SUBJECTIVE. WE KNOW THAT MUCH. WHAT ONE PERSON THINKS IS A GOOD DESIGN, ANOTHER WILL THINK ITS UGLY OR USELESS”
This is a statement I wrote back in December 2018. It’s taken me awhile to get going on this blog post.
- Because I’ve been busy with client commissions and
- Because I’m a procrastinator and have dealt with serious creative confidence issues over the last few months.
Is it a good statement? possibly. But the issue here is the fact that it’s taken me almost 5 months to get back to writing this blog post. Why? I hear you ask… Well, dear friends, like I said above, I’m a procrastinator. I have so many “projects” on the go, that my head is spinning! I start a project, and quickly lose interest, unless it’s something I have to do, like commission work where it pays my bills, or watching Game of Thrones (Can that be classed as a project even?!) or the blanket I’m knitting for my soon to be born niece.
In many ways, creative confidence and procrastination go hand in hand. If you’re confident in your creativity, then procrastination shouldn’t get in the way as much. That’s my opinion anyway and confidence in my creativity is something I’ve been secretly struggling with over the last couple of months. It got to a point where I was not enjoying what I did (that lasted all of half a day!) So I did something about it, and continue to do so every day. So here I present to you a list of the “things” I did to push past this confidence block and keep building myself up.
- I decided to take a really good look at what my style was, my brand, my ethos. I closed down my main Instagram page and decided to start up a new one, so that it was fresh, and clean and very very focused. I didn’t like that. I felt constricted, so I went back to my original Instagram page where you will find the odd photo of my children, some random quotes about design and Insta stories about what I’m cooking for tea. I’m not just a designer. I’m also a mum of three and a wife. I work from home, as does my husband, and to hide that side of me would be like only showing half a tv program. Pointless. and you wouldn’t get the full picture.
- Stopped comparing myself to other creatives. This can be really tough, when there is so much competition in the world to be the best at what you do. Especially in the creative industries. Social media doesn’t help either. But what the hell do you do when social media is part of your job? There isn’t much you can do to be honest, apart from take a break, limit when you access social media or, do what I do. Re-frame that negative thought and send out positive vibes. Comparison is the thief of joy!
- Took a break. No one can keep going without taking a break. It’s a simple fact of life so over the Easter Break, we took a trip down to Weymouth to see friends and explore the area. We stayed at the Little Sea Haven which was perfect because there were so many activities for the children to do. We also went to Durdle Door which was amazing in itself! If you’ve never been, it should definitely be on your to do list.
- Bought a book. Written by brothers Tom and David Kelley – Creative Confidence: Unleashing the Creative Potential Within Us All I’ve followed David Kelley since I watched one of his TED Talks many many moons ago. He is the founder of IDEO and in my opinion, is one of the greatest designers and thinkers of today. Granted I haven’t ready the book yet (its downloaded onto my kindle, ready for prosecco hour tonight ;-)) But I have read around the associated website, and what he and Tom say is so absolutely true “Creative confidence is like a muscle—it can be strengthened and nurtured through effort and experience” – Which leads us on to the next point.
- Made more time for practice. Its true that practice makes perfect. Or as near perfect as you can get, because no one and nothing is perfect. And that’s something we all need to remember when learning something new or practising existing talents. Mistakes do not equal failure. Mistakes prove that you are trying, and practising your craft. I have countless sketch books full of drawings, ideas, notes and more. They are all part of my creative process. the practice, the “Ideation” stage if you will. I’ve learnt so much from them, and will keep them as reference to look back on. When life gets busy, it can be so easy to forget about that little bit of time you need to just practice your craft. especially in design. We are working to so many briefs, and most of them are other peoples briefs. We are meeting their needs, their ideas, their creative input is in there. But what every designer should do is spend time on their own creative briefs. Even if it’s just putting down some doodles to turn into a sticker pack, or writing a blog post. Do it! and thank me later!
With all these steps taken, my creative confidence has improved, a lot. But it’s something that I will continually work on no matter what. I’d love to know how you get through a creative confidence block. Let me know in the comments!
It’s probably been written about a million times before. Its the crux of every single creatives life I know. It’s so important to nourish, yet so often forgotten about or ignore. I’m talking about creativity. We all have it within us. Its what we choose to do with it that’s important though.
Creativity is like a muscle. Keep exercising it and it will get stronger – Makes sense right?! After all, we all (me the least at the moment!) go to the gym or do some form of exercise to keep our body’s in top condition. We eat healthy food to fuel our body’s so that we can do the exercises that keep us in good health. It’s just the same with creativity. We need to practice our skills, develop and refine our craft consistently so that we can reach the level of expertise that we want. Think of it this way. You wouldn’t enter an Olympic competition without having first put in months if not years of practice. The same goes for graphic design and illustraion. But what happens when you just have nothing left to give mentally or physically.
Life isn’t linear. It throws us curve balls constantly. So for those of us who are in the creative industries, where our livelihood is reliant on our ideas and inspiration, making sure we keep our “creative bank” topped up is so very important. There are many ways to stay inspired. But one of the ones that is most overlooked is rest. I don’t mean the early to bed early to rise type of rest. I mean actually stepping away from the computer/pen & paper and actually going out and doing something completely different. Take me for example; I woke up this morning, not feeling 100% as I do most mornings because of my fibro. I spent a couple of hours working away on some client work, but really wasn’t feeling it. But I pushed through and got the bulk of what I wanted to do, done. I then did something I don’t always do but should do more often. I took my dog to the beach. Such a simple thing to do. But it made all the difference. so in light of all of this, here are my top 10 things to do to stay inspired or get the spark back!!
- Get away from your work area – Especially if you work from home as I do. Having a break will give you time to breathe and think about things from a different angle.
- Schedule regular exercise – even if its just a short walk, a yoga session in your front room, exercising is scientifically proven to help release endorphins – AKA the happy hormone!!
- Use a planner – I’m a stationery addict, and I love a good planning session. I currently use an A5 Filofax Malden to plan 90% of my work. The rest goes into a black notebook I have specifically for design projects.
- Watch some inspirational videos or listen to your favourite podcasts! – “cheese factor alert” I do love a good motivational video on youtube. The ones where you have someone speaking in a very compelling tone and giving a right good old speech about working harder than your competition.
- Spend time with family – quite often, a good old fashioned family day will help bring my mind back to focus about what’s really important in life, and the reasons why I work so hard at building this little empire of mine – I have three little people watching me and taking inspiration from me!! (#nopressure!)
- Plan a weekend getaway – I recently had 3 glorious days in London with my husband for our 6th wedding anniversary. We went to watch the Smashing Pumpkins, visited an old friend and ate way too much pizza!
- Refresh your music playlist – I’m a big music lover and have had Spotify for many years – but quite often, I can get bored with the same old music every day. So this is a simple one; play some different music!! I’ll link my Spotify profile for you in case you wanted some music inspo!! Also, try the daily mixes. Ive discovered loads of bands that I wouldnt have thought to listen to.
- Talk – Go out and talk to people. In a socially acceptable manner of course. I doubt many would appreciate a random person coming up to them in the street and kicking off a convo about how the world is going to end… What I mean is, go and see your friends, pop in for a coffee and a chat. See how other people are doing. Connect with them. I have a few friends who run businesses locally to me – but they are on their own (think barber, tattoo artist) So I go and visit them as often as I can. Of course, they have their clients throughout the day, but having a friend pop in to see you is just lovely!
- Stay focused and organised – I have a whiteboard above my desk which I use to write down big goals, like projects I’m working on, Ideas I want to pursue and inspirational quotes.
- Treat yourself!! – This is obviously budget dependent, but I find buying a magazine and some chocolate really helps when Im feeling low and stuck in a rut. My current favourite magazines are The Computer Arts Magazine and In The Moment Magazine Both of these titles are like chicken soup for my soul!
So there you have my top ten ways to stay inspired. Your main takeaway from this should be – Don’t beat yourself up if the ideas don’t come pouring out like a tap, or you feel like you’re a shitty designer. Everyone goes through it. And we all come out the other side with bigger and better ideas. The key is to work through it, acknowledge it and learn from it.
Id love to know how you stay inspired. What do you do when that designer doubt creeps in and everything feels so bleak and boring?
Lots of Love
Nia xx